Skip Barber Racing School

Skip Barber Racing School

Services: 
Google Places Optimization, Pay-Per-Click Campaign Management, Search Engine Optimization

Skip Barber Racing School is the world’s largest, most prestigious automotive education company. We partner with Skip Barber Racing to provide search engine marketing and pay-per-click advertising services.

« Comprehensive SEM Strategy

Comprehensive Search Engine Marketing Strategy
Being car enthusiasts ourselves, and knowing the prestigious nationwide reputation of Skip Barber racing school, we were thrilled to jump in for the ride. The chief goal of this campaign was to engineer a complete digital marketing campaign to capture as many new qualified sales leads as possible, while maintaining our client's budget. The campaign included:

  1. Google Places Listing Optimization
  2. Organic Search Engine Optimization
  3. Targeted High-ROI Pay Per Click Campaign

Results
Prior to working with us, Skip Barber Racing School was not able to effectively track ROI on their ad spend. Now, they’re able to see the exact results their campaign is bringing them. In the first two months, the pay-per-click advertising campaign alone provided our client with over 350 new sales leads. Results that speak for themselves.

« BrioMetrics PPC dashboard

BrioMetrics Pay-Per-Click Dashboard
The BrioMetrics dashboard is the cornerstone of success for this campaign, giving Skip Barber Racing School access to highly detailed reports and metrics data on virtually every aspect of the campaign. For example, our client can now find out how many calls came in via a regional campaign last Tuesday. We can report that data, and even better, the client can listen to the call and grade it thumbs up or thumbs down.
 
All of our clients who hire us to manage their pay-per-click advertising campaigns gain access to this incredibly useful product.

« Targeted Landing pages

Targeted Landing Pages
Skip Barber Racing School wanted to utilize a national, branded campaign while driving new sales to three key racing schools at marquee U.S. tracks–Mazda Raceway Laguna Seca, Road Atlanta, and Lime Rock Park. For each geographic campaign, traffic was sent to specific landing pages. The simple, intuitive design guided interested visitors to relevant information with focused calls-to-action to encourage reaching out. Our team of designers and copywriters developed each of these landing pages around the campaign objectives. In this case, our client’s goal was to drive well-qualified sales leads. In the first 60 days of the campaign, we provided our client with over 350 well qualified new leads.