Dominiclouis.com

Dominiclouis.com

Services: 
Drupal Development, UI/UX Design, Visual Design

Dominic Louis is an edgy fashion label startup. They came to us looking for a fresh brand identity and website to bring his unique point of view to life.

Drupal Website build
Dominiclouis.com was built on the Drupal platform to house an ever-changing collection of press articles and rotating seasonal collections. We built simplistic content architecture, along with custom content types, to make updating a breeze. Visit dominiclouis.com.

Branding and identity design
Dominic Louis’ brand needed to capture the darker, natural color pallet and exotic materials used in his work. Often pastoral and rustic, confident and passionate, with restraint in its simplicity, we sought to bring the essence of Dominic Louis to life.
 
The Dominic Louis logo is both simple and elegant, representing a thin piece of thread shaped to a “D.” This logo and freshly designed site helped Dominic Louis break into a very competitive industry while making a bold statement about his clothing line.
 

Visual Design and UI/UX design
Our goal in creating dominiclouis.com was to display the current line of work in “look book” style fashion. Because Dominic Louis’ designs are so unusual in their exotic materials and regal silhouettes, we wanted shoppers to have as much information on each piece as they would for a Tibetan Goat Shrug or Russian Mink. The site houses three complete bodies of work with details on construction and materials.